Was ist Cradle to Cradle?

Germany 2014 – 4 min – Director: Anne Müller, Valentin Garbe – Language: German

The C2C school of thought is characterized by a positive conception of man with a positive footprint: as beneficial organisms humans are a part of the environment. Old patterns of thinking are abandoned, while new paths towards intelligent abundance are established. The C2C design concept is based on the fundamental assumptions of the C2C school of thought and spells out what that specifically means of three underlying principles, all of which build on the inherent intelligence of natural systems: “Waste equals food”, “use solar income” and “Celebrate diversity”. The C2C design concept defines usage scenarios while selected healthy materials of comprehensive quality circulate in biological and technical cycles. The Video was produced by volunteers of the regional group of Cradle to Cradle e.V. in Freiburg.