With poetic images, we are whisked away to the South of England to the organic farm of Prince Charles. For 30 years now, the "eco-prince" and his dedicated farm manager have been successfully implementing his vision of sustainable agriculture and are in the black. Their farm serves as a role model - farmers from all over Britain make a pilgrimage to the Duchy Homefarm to gain the courage and knowledge to convert their own agriculture. Prince Charles appears in a completely unfamiliar light, forcing the viewer to throw many prejudices against him and organic farming overboard.